We select the best non-fiction books every year.

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Join over 25,000 subscribers who get the Non-Obvious Insights Newsletter every week, along with a preview of award winning books before they are announced publicly.

The Non-Obvious Book Awards reviews hundreds of non-fiction book submissions every year to select the most compelling and original reads.

2021 Shortlist Announced December 15th!

See the 2021 Non-Obvious Book Awards Longlist Selections

Learn more about our awards program, who's behind it and what makes it different from other programs.

See our full list of selections for the Longlist, Shortlist and five winners every year.

Get more details on our judging criteria and how to submit a book for the 2022 awards. 

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About the Non-Obvious Company

We believe the world needs more non-obvious thinkers. Our mission is to help leaders, organizations and curious minds learn the habits that allow them to see what others miss and face the unknown. We do this through our published books, popular keynotes, custom workshops, and annual book awards hosted by our founder Rohit Bhargava.