A project of The Non-Obvious Company

The Award Archive

The 2023
Book Awards

Five winners, ten shortlist selections and a longlist of the year's best non-fiction books — chosen from more than 1,000 entries and announced live in December 2023.

The year's biggest themes: finding the balance between AI and our humanity, redefining good work, celebrating the forgotten foundations of daily life, fixing broken healthcare — and looking beyond happiness itself.

The 2023 Non-Obvious Book Award seal
Inc. logo

In Full Media Partnership With Inc.

The 2023 awards were presented as the Inc. Non-Obvious Book Awards — a full media partnership with Inc. magazine that brought the year’s best business books to Inc.’s audience of entrepreneurs and business leaders, with the winners and longlist featured on Inc.com.

The 2023 Winners

The Best Non-Obvious
Books of the Year

Pockets book cover
Most Original · 2023 Winner

Pockets

by Hannah Carlson

Hannah Carlson turns an everyday afterthought into a revelatory cultural history: who gets pockets, who doesn’t, and what that says about power, gender and design.

Outrage Machine book cover
Most Useful · 2023 Winner

Outrage Machine

by Tobias Rose-Stockwell

Tobias Rose-Stockwell maps how social media turned outrage into a business model, and gives readers practical tools to resist the machine and communicate better online.

The Theory of Everything Else book cover
Most Entertaining · 2023 Winner

The Theory of Everything Else

by Dan Schreiber

From the co-host of No Such Thing As A Fish, a joyful tour of the world’s weirdest theories and the brilliant eccentrics who believed them.

Your Brain on Art book cover
Most Shareable · 2023 Winner

Your Brain on Art

by Susan Magsamen and Ivy Ross

Susan Magsamen and Ivy Ross share the new science of neuroaesthetics: how making and experiencing art measurably transforms our brains, bodies and lives.

How Big Things Get Done book cover
Most Important · 2023 Winner

How Big Things Get Done

by Bent Flyvbjerg and Dan Gardner

Megaproject expert Bent Flyvbjerg distills a lifetime of data on why big projects fail, and the surprising factors behind the rare ones that succeed. Essential for anyone leading anything ambitious.

Watch The Announcement

The 2023 winner announcement show.

The Shortlist

Ten shortlist selections.

The finalists — narrowed from the longlist and revealed during the live announcement show.

Against Technoableism book cover
Against Technoableism
by Ashley Shew

Disabled scholar Ashley Shew dismantles the assumption that technology’s job is to “fix” disabled people. A bracing, funny corrective to how we talk about bodies and tech.

Fool Me Once book cover
Fool Me Once
by Kelly Richmond Pope

Forensic accounting professor Kelly Richmond Pope has spent a career studying fraud. Here she maps the perpetrators, whistleblowers and victims behind the biggest scams in America.

How Work Works book cover
How Work Works
by Michelle P. King, PhD

Michelle King decodes the unwritten rules that actually determine who gets ahead at work, the informal systems no employee handbook will ever tell you about.

Once Upon a Tome book cover
Once Upon a Tome
by Oliver Darkshire

Antiquarian bookseller Oliver Darkshire’s charming, very funny memoir of life in one of London’s oldest rare bookshops. A love letter to the strangest corners of the book trade.

Paved Paradise book cover
Paved Paradise
by Henry Grabar

Henry Grabar makes parking, yes parking, one of the most fascinating lenses on American life, showing how the quest to store cars shaped our cities, housing and climate.

The Four Workarounds book cover
The Four Workarounds
by Paulo Savaget

Paulo Savaget studied how scrappy organizations solve impossible problems without permission or resources, then distilled their four repeatable workarounds for the rest of us.

The Long View book cover
The Long View
by Richard Fisher

BBC journalist Richard Fisher argues our civilization’s defining flaw is short-termism, and shows how to stretch our thinking across decades and generations.

The Status Revolution book cover
The Status Revolution
by Chuck Thompson

Chuck Thompson’s witty investigation of how status flipped: why the old markers of prestige lost their power and what quietly replaced them.

Unmasking AI book cover
Unmasking AI
by Joy Buolamwini

Algorithmic Justice League founder Joy Buolamwini recounts discovering bias baked into facial recognition, and her fight to make AI accountable.

Yours Truly book cover
Yours Truly
by James R. Hagerty

Longtime Wall Street Journal obituary writer James R. Hagerty on what writing hundreds of life stories teaches about living one, and how to tell your own before someone else does.

The Longlist

The 100 Best Non-Fiction Books of 2023.

Every longlist selection from 2023, listed alphabetically. Each of these books was read and selected by our review team from 1,000+ entries.

A City on Mars book cover
A City on Mars
Zach Weinersmith
Afrofuturism book cover
Afrofuturism
Kevin M. Strait and Kinshasha Holman Conwill
Against Technoableism book cover
Against Technoableism
Ashley Shew
Awaken Your Genius book cover
Awaken Your Genius
Ozan Varol
Back to the Futures book cover
Back to the Futures
Scott Irwin
Big Bets book cover
Big Bets
Rajiv Shah
Black Founder book cover
Black Founder
Stacy Spikes
Breaking Free book cover
Breaking Free
Marcie Bianco
Build a Better Business Book book cover
Build a Better Business Book
Josh Bernoff
Building book cover
Building
Mark Ellison
Centered book cover
Centered
Kaleena Sales
Clear Thinking book cover
Clear Thinking
Shane Parrish
Code to Joy book cover
Code to Joy
Michael L. Littman
Crossings book cover
Crossings
Ben Goldfarb
Do Interesting book cover
Do Interesting
Russell Davies
Doppelganger book cover
Doppelganger
Naomi Klein
Emotional Labor book cover
Emotional Labor
Rose Hackman
Encounterism book cover
Encounterism
Andy Field
Everyday Dharma book cover
Everyday Dharma
Suneel Gupta
Excellent Advice for Living book cover
Excellent Advice for Living
Kevin Kelly
Extremely Online book cover
Extremely Online
Taylor Lorenz
Fool Me Once book cover
Fool Me Once
Kelly Richmond Pope
For the Culture book cover
For the Culture
Marcus Collins
Generations book cover
Generations
Jean M. Twenge
Happiness Is Overrated book cover
Happiness Is Overrated
Cuong Lu
Hidden Genius book cover
Hidden Genius
Polina Marinova Pompliano
Hidden Potential book cover
Hidden Potential
Adam Grant
How Big Things Get Done book cover
How Big Things Get Done
Bent Flyvbjerg and Dan Gardner
How to Make Money book cover
How to Make Money
Nafisa Bakkar
How to Protect Bookstores book cover
How to Protect Bookstores
Danny Caine
How to Think Like a Woman book cover
How to Think Like a Woman
Regan Penaluna
How to Work with Almost Anyone book cover
How to Work with Almost Anyone
Michael Bungay Stanier
How Work Works book cover
How Work Works
Michelle P. King
I Hope You Fail book cover
I Hope You Fail
Pinky Cole
Knowing What We Know book cover
Knowing What We Know
Simon Winchester
Look book cover
Look
Christian Madsbjerg
Magic Words book cover
Magic Words
Jonah Berger
MCU book cover
MCU
Gavin Edwards
Misbelief book cover
Misbelief
Dan Ariely
Mixed Signals book cover
Mixed Signals
Uri Gneezy
More Numbers Every Day book cover
More Numbers Every Day
Micael Dahlen
NFTs Are a Scam book cover
NFTs Are a Scam
Bobby Hundreds
Nobody's Fool book cover
Nobody's Fool
Christopher Chabris
On Being Unreasonable book cover
On Being Unreasonable
Kirsty Sedgman
Once Upon a Tome book cover
Once Upon a Tome
Oliver Darkshire
Ordinary Notes book cover
Ordinary Notes
Christina Sharpe
Outrage Machine book cover
Outrage Machine
Tobias Rose-Stockwell
Outsmart Your Brain book cover
Outsmart Your Brain
Daniel T. Willingham
Paved Paradise book cover
Paved Paradise
Henry Grabar
Pockets book cover
Pockets
Hannah Carlson
Poverty, by America book cover
Poverty, by America
Matthew Desmond
Quiet Street book cover
Quiet Street
Nick McDonell
Radical Inclusion book cover
Radical Inclusion
David Moinina Sengeh
Reimagine Inclusion book cover
Reimagine Inclusion
Mita Mallick
Right Kind of Wrong book cover
Right Kind of Wrong
Amy C. Edmondson
Saving Time book cover
Saving Time
Jenny Odell
Saying No to a Farm-Free Future book cover
Saying No to a Farm-Free Future
Chris Smaje
Selfless book cover
Selfless
Brian Lowery
Size book cover
Size
Vaclav Smil
Slay the Bully book cover
Slay the Bully
Rebecca Zung
Soul Boom book cover
Soul Boom
Rainn Wilson
STFU book cover
STFU
Dan Lyons
The Anxious Achiever book cover
The Anxious Achiever
Morra Aarons-Mele
The Canceling of the American Mind book cover
The Canceling of the American Mind
Greg Lukianoff
The Case for Good Jobs book cover
The Case for Good Jobs
Zeynep Ton
The Coming Wave book cover
The Coming Wave
Mustafa Suleyman with Michael Bhaskar
The Defiant Optimist book cover
The Defiant Optimist
Durreen Shahnaz
The Four Workarounds book cover
The Four Workarounds
Paulo Savaget
The Future Is Disabled book cover
The Future Is Disabled
Leah Lakshmi Piepzna-Samarasinha
The Future of the Responsible Company book cover
The Future of the Responsible Company
Vincent Stanley with Yvon Chouinard
The Golden Screen book cover
The Golden Screen
Jeff Yang
The Identity Trap book cover
The Identity Trap
Yascha Mounk
The Long View book cover
The Long View
Richard Fisher
The PARA Method book cover
The PARA Method
Tiago Forte
The Perennials book cover
The Perennials
Mauro F. Guillén
The Power of Empathy book cover
The Power of Empathy
Michael Tennant
The Power of One book cover
The Power of One
Frances Haugen
The Power of Saying No book cover
The Power of Saying No
Vanessa Patrick
The Power of Wonder book cover
The Power of Wonder
Monica C. Parker
The Problem of Twelve book cover
The Problem of Twelve
John Coates
The Real Work book cover
The Real Work
Adam Gopnik
The Right Call book cover
The Right Call
Sally Jenkins
The Song of Significance book cover
The Song of Significance
Seth Godin
The Status Revolution book cover
The Status Revolution
Chuck Thompson
The Teachers book cover
The Teachers
Alexandra Robbins
The Theory of Everything Else book cover
The Theory of Everything Else
Dan Schreiber
The Wisdom of the Bullfrog book cover
The Wisdom of the Bullfrog
William H. McRaven
Turnaround Time book cover
Turnaround Time
Oscar Munoz
Unmasking AI book cover
Unmasking AI
Joy Buolamwini
Upshift book cover
Upshift
Ben Ramalingam
Walking with Sam book cover
Walking with Sam
Andrew McCarthy
What Is ChatGPT Doing book cover
What Is ChatGPT Doing
Stephen Wolfram
When Race Trumps Merit book cover
When Race Trumps Merit
Heather Mac Donald
Win Every Argument book cover
Win Every Argument
Mehdi Hasan
You Will Own Nothing book cover
You Will Own Nothing
Carol Roth
Your Brain on Art book cover
Your Brain on Art
Susan Magsamen and Ivy Ross
Your Face Belongs to Us book cover
Your Face Belongs to Us
Kashmir Hill
Yours Truly book cover
Yours Truly
James R. Hagerty

Your Turn

Think a book belongs on this list?

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