A project of The Non-Obvious Company

The Award Archive

The 2021
Book Awards

Our most competitive year yet at the time — five winners, ten shortlist selections and a longlist of the 75 best non-fiction books of 2021, chosen from hundreds of titles and announced live in December 2021.

The year's biggest themes: the new world of work, shifting power, coming together as a society, facing an uncertain future, putting yourself first — and ending bias for good.

The 2021 Non-Obvious Book Award seal

The 2021 Winners

The Best Non-Obvious
Books of the Year

When We Cease to Understand the World book cover
Most Original · 2021 Winner

When We Cease to Understand the World

by Benjamin Labatut

Benjamín Labatút’s genre-defying account of the scientists whose discoveries brushed against madness. It reads like nothing else in the history of our awards.

Think Again book cover
Most Useful · 2021 Winner

Think Again

by Adam Grant

Adam Grant’s blockbuster on the power of rethinking: why the smartest people update their views, and how intellectual humility beats being right. A modern classic of useful thinking.

Four Lost Cities book cover
Most Entertaining · 2021 Winner

Four Lost Cities

by Annalee Newitz

Annalee Newitz tours four vanished metropolises, from Çatalhöyük to Cahokia, to uncover why cities die and what our own urban future can learn from theirs.

Move book cover
Most Shareable · 2021 Winner

Move

by Parag Khanna

Parag Khanna maps the forces of climate, economics and demographics that will make the next decades the most mobile in human history, and predicts where we will all go.

The Lonely Century book cover
Most Important · 2021 Winner

The Lonely Century

by Noreena Hertz

Economist Noreena Hertz documents how loneliness became a defining condition of our age, reshaping our health, our economies and our politics, and what it takes to reconnect.

Watch The Announcement

The 2021 winner announcement show.

The Shortlist

Ten shortlist selections.

The finalists — narrowed from the longlist and revealed during the live announcement show.

Backable book cover
Backable
by Suneel Gupta with Carlye Adler

Suneel Gupta went from serial rejection to raising millions, then reverse-engineered why: people don’t back ideas, they back people who make them believe.

Dirty Work book cover
Dirty Work
by Eyal Press

Eyal Press examines the morally troubling jobs society depends on but refuses to see, from drone operators to slaughterhouse workers, and asks who really bears the ethical cost.

Futureproof book cover
Futureproof
by Kevin Roose

Kevin Roose’s nine rules for being human in the age of automation. Practical optimism for anyone worried about the robots.

Nine Nasty Words book cover
Nine Nasty Words
by John McWhorter

Linguist John McWhorter takes profanity seriously, tracing how our forbidden words evolved and what swearing reveals about the way language and taboo actually work.

Spite book cover
Spite
by Simon McCarthy-Jones

Psychologist Simon McCarthy-Jones explores our strangest motivation: the urge to hurt ourselves just to hurt someone else more, and why spite may secretly serve us.

Subtract book cover
Subtract
by Leidy Klotz

Engineer Leidy Klotz on the untapped science of less: why our instinct is always to add, and what becomes possible when we subtract instead.

The 1619 Project book cover
The 1619 Project
by Nikole Hannah-Jones

Nikole Hannah-Jones expands her Pulitzer-winning work into a sweeping reframing of American history that placed slavery and its legacy at the center of the national story.

The World in a Selfie book cover
The World in a Selfie
by Marco D'Eramo

Marco D’Eramo’s provocative examination of the age of tourism, and what the industry that packages authenticity does to the places and people being visited.

Under a White Sky book cover
Under a White Sky
by Elizabeth Kolbert

Elizabeth Kolbert reports on the scientists engineering nature to fix the problems we created by engineering nature. Clear-eyed, wry and quietly alarming.

Useful Delusions book cover
Useful Delusions
by Shankar Vedantam and Bill Mesler

Hidden Brain host Shankar Vedantam makes the counterintuitive case that self-deception is not always a bug: some illusions hold lives, relationships and societies together.

The Longlist

The 75 Best Non-Fiction Books of 2021.

Every longlist selection from 2021, listed alphabetically. Each of these books was read and selected by our review team from 1,000+ entries.

12 Bytes book cover
12 Bytes
Jeanette Winterson
An Illustrated Book of Loaded Language book cover
An Illustrated Book of Loaded Language
Ali Almossawi
Arriving Today book cover
Arriving Today
Christopher Mims
Backable book cover
Backable
Suneel Gupta with Carlye Adler
Bad News book cover
Bad News
Batya Ungar-Sargon
Battle for the Big Top book cover
Battle for the Big Top
Les Standiford
Becoming Trader Joe book cover
Becoming Trader Joe
Joe Coulombe with Patty Civalleri
Beginners book cover
Beginners
Tom Vanderbilt
Black Futures book cover
Black Futures
Kimberly Drew
Brand Hacks book cover
Brand Hacks
Dr. Emmanuel Probst
CAPS LOCK book cover
CAPS LOCK
Ruben Pater
Chatter book cover
Chatter
Ethan Kross
Consumed book cover
Consumed
Aja Barber
Convergence book cover
Convergence
Deb Westphal
Corruptible book cover
Corruptible
Brian Klaas
Cultish book cover
Cultish
Amanda Montell
Digital Body Language book cover
Digital Body Language
Erica Dhawan
Dirty Work book cover
Dirty Work
Eyal Press
Extra Bold book cover
Extra Bold
Ellen Lupton, Jennifer Tobias, Josh Halstead, Leslie Xia, Kaleena Sales, Farah Kafei, and Valentina Vergara
Fair Pay book cover
Fair Pay
David Buckmaster
Fast Company Innovation by Design book cover
Fast Company Innovation by Design
Stephanie Mehta and the Editors of Fast Company
For Brown Girls with Sharp Edges and Tender Hearts book cover
For Brown Girls with Sharp Edges and Tender Hearts
Prisca Dorcas Mojica Rodriguez
Four Lost Cities book cover
Four Lost Cities
Annalee Newitz
Futureproof book cover
Futureproof
Kevin Roose
Fuzz book cover
Fuzz
Mary Roach
High Conflict book cover
High Conflict
Amanda Ripley
Hooked book cover
Hooked
Michael Moss
How Boards Work book cover
How Boards Work
Dambisa Moyo
How the Word Is Passed book cover
How the Word Is Passed
Clint Smith
How to Resist Amazon and Why book cover
How to Resist Amazon and Why
Danny Caine
Humor, Seriously book cover
Humor, Seriously
Jennifer Aaker and Naomi Bagdonas
Laziness Does Not Exist book cover
Laziness Does Not Exist
Devon Price
Math Without Numbers book cover
Math Without Numbers
Milo Beckman
Mine! book cover
Mine!
Michael A. Heller and James Salzman
Move book cover
Move
Parag Khanna
Nine Nasty Words book cover
Nine Nasty Words
John McWhorter
Peak Mind book cover
Peak Mind
Amishi P. Jha
Per My Last Email book cover
Per My Last Email
Stephanie K. Wright
Play Nice But Win book cover
Play Nice But Win
Michael Dell
Please Scream Inside Your Heart book cover
Please Scream Inside Your Heart
Dave Pell
Rationality book cover
Rationality
Steven Pinker
Regeneration book cover
Regeneration
Paul Hawken
Reset book cover
Reset
Johnny C. Taylor Jr.
Say Less, Get More book cover
Say Less, Get More
Fotini Iconomopoulos
Soundbite book cover
Soundbite
Sara Harberson
Spite book cover
Spite
Simon McCarthy-Jones
Subtract book cover
Subtract
Leidy Klotz
Technically Food book cover
Technically Food
Larissa Zimberoff
The 1619 Project book cover
The 1619 Project
Nikole Hannah-Jones
The 2000s Made Me Gay book cover
The 2000s Made Me Gay
Grace Perry
The Book of Hope book cover
The Book of Hope
Jane Goodall and Douglas Abrams
The Conversation book cover
The Conversation
Robert Livingston
The Data Detective book cover
The Data Detective
Tim Harford
The End of Bias: A Beginning book cover
The End of Bias: A Beginning
Jessica Nordell
The High 5 Habit book cover
The High 5 Habit
Mel Robbins
The Lonely Century book cover
The Lonely Century
Noreena Hertz
The Long Game book cover
The Long Game
Dorie Clark
The Ministry of Common Sense book cover
The Ministry of Common Sense
Martin Lindstrom
The Pop-Up Pitch book cover
The Pop-Up Pitch
Dan Roam
The Power of Nothing to Lose book cover
The Power of Nothing to Lose
William L. Silber
The Sea We Swim In book cover
The Sea We Swim In
Frank Rose
The Sum of Us book cover
The Sum of Us
Heather McGhee
The Whiteness of Wealth book cover
The Whiteness of Wealth
Dorothy A. Brown
The Widest Net book cover
The Widest Net
Pamela Slim
The World in a Selfie book cover
The World in a Selfie
Marco D'Eramo
Think Again book cover
Think Again
Adam Grant
This Is How They Tell Me the World Ends book cover
This Is How They Tell Me the World Ends
Nicole Perlroth
Trans book cover
Trans
Helen Joyce
True Believer book cover
True Believer
Abraham Riesman
Under a White Sky book cover
Under a White Sky
Elizabeth Kolbert
Useful Delusions book cover
Useful Delusions
Shankar Vedantam and Bill Mesler
When We Cease to Understand the World book cover
When We Cease to Understand the World
Benjamin Labatut
Will book cover
Will
Will Smith
Work Won't Love You Back book cover
Work Won't Love You Back
Sarah Jaffe
You Can't Be Serious book cover
You Can't Be Serious
Kal Penn

Your Turn

Think a book belongs on this list?

Entries for the 2026 Non-Obvious Book Awards are now open — and it costs nothing to enter.

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