A project of The Non-Obvious Company

The Award Archive

The 2019
Book Awards

An extremely competitive year with more books submitted and considered than any previous year — five winners, ten shortlist selections and a longlist of the best non-fiction books of 2019.

Every year we select less than 10% of all the books we review to be included in our Non-Obvious Book Awards Longlist or Shortlist.

The 2019 Non-Obvious Book Award seal

The 2019 Winners

The Best Non-Obvious
Books of the Year

Nine Lies About Work book cover
Most Original · 2019 Winner

Nine Lies About Work

by Marcus Buckingham and Ashley Goodall

Marcus Buckingham and Ashley Goodall take aim at the workplace’s most cherished orthodoxies, from culture to feedback to work-life balance, and explain what the evidence actually says.

Writing to Persuade book cover
Most Useful · 2019 Winner

Writing to Persuade

by Trish Hall

Longtime New York Times op-ed editor Trish Hall spent years deciding which arguments worked. Here she shares what actually changes minds, and why facts alone never do.

Junior book cover
Most Entertaining · 2019 Winner

Junior

by Thomas Kemeny

Thomas Kemeny’s irreverent, genuinely useful guide to making it in advertising. The funniest career book we have ever honored.

Late Bloomers book cover
Most Shareable · 2019 Winner

Late Bloomers

by Rich Karlgaard

Rich Karlgaard pushes back on our obsession with early achievement and celebrates the quiet power of blooming on your own schedule.

Secondhand book cover
Most Important · 2019 Winner

Secondhand

by Adam Minter

Adam Minter follows our castoffs through the hidden global economy of secondhand goods, revealing what really happens to the things we give away.

Watch The Announcement

The 2019 winner announcement show.

The Shortlist

Ten shortlist selections.

The finalists — narrowed from the longlist and revealed during the live announcement show.

Alchemy book cover
Alchemy
by Rory Sutherland

Ogilvy vice chairman Rory Sutherland’s gleeful case for magic over logic: why the irrational ideas are so often the ones that work.

Audience of One book cover
Audience of One
by James Poniewozik

New York Times TV critic James Poniewozik traces how television remade politics, and how one man learned to play the medium better than anyone.

Invisible Women book cover
Invisible Women
by Caroline Criado Perez

Caroline Criado Perez documents the data gap at the heart of a world designed for men, from crash-test dummies to drug trials. One of the decade’s most important books.

Medallion Status book cover
Medallion Status
by John Hodgman

John Hodgman’s wry meditation on fame, status and airline loyalty tiers. The funniest book ever written about being almost recognizable.

Loonshots book cover
Loonshots
by Safi Bahcall

Physicist-entrepreneur Safi Bahcall explains why organizations kill their wildest ideas, and the structures that let loonshots survive long enough to change the world.

Stop Being Reasonable book cover
Stop Being Reasonable
by Eleanor Gordon-Smith

Philosopher Eleanor Gordon-Smith tests how persuasion really works through six true stories of people changing their minds, and shows how rarely reason has anything to do with it.

Scam Me If You Can book cover
Scam Me If You Can
by Frank W. Abagnale

Frank Abagnale, the con artist behind Catch Me If You Can, turns his expertise to protecting readers from the scams targeting them right now.

Range book cover
Range
by David Epstein

David Epstein’s influential case that generalists, not specialists, are primed to excel in a complex world. The book that made sampling widely respectable again.

User Friendly book cover
User Friendly
by Cliff Kuang with Robert Fabricant

Cliff Kuang reveals the hidden history of user-centered design, and how the ideas behind easy-to-use machines quietly became the grammar of modern life.

Ultralearning book cover
Ultralearning
by Scott H. Young

Scott Young, who completed MIT’s computer science curriculum in a year on his own, shares the strategy of aggressive self-directed learning.

The Longlist

The Best Non-Fiction Books of 2019.

Every longlist selection from 2019, listed alphabetically. Each of these books was read and selected by our review team from 1,000+ entries.

Nine Lies About Work book cover
Nine Lies About Work
Marcus Buckingham and Ashley Goodall
Writing to Persuade book cover
Writing to Persuade
Trish Hall
Junior book cover
Junior
Thomas Kemeny
Late Bloomers book cover
Late Bloomers
Rich Karlgaard
Secondhand book cover
Secondhand
Adam Minter
Alchemy book cover
Alchemy
Rory Sutherland
Audience of One book cover
Audience of One
James Poniewozik
Invisible Women book cover
Invisible Women
Caroline Criado Perez
Medallion Status book cover
Medallion Status
John Hodgman
Loonshots book cover
Loonshots
Safi Bahcall
Stop Being Reasonable book cover
Stop Being Reasonable
Eleanor Gordon-Smith
Scam Me If You Can book cover
Scam Me If You Can
Frank W. Abagnale
Range book cover
Range
David Epstein
User Friendly book cover
User Friendly
Cliff Kuang with Robert Fabricant
Ultralearning book cover
Ultralearning
Scott H. Young
Chutzpah book cover
Chutzpah
Inbal Arieli
Amazing Decisions book cover
Amazing Decisions
Dan Ariely
Be Fearless book cover
Be Fearless
Jean Case
Why Do So Many Incompetent Men Become Leaders? book cover
Why Do So Many Incompetent Men Become Leaders?
Tomas Chamorro-Premuzic
A Human Algorithm book cover
A Human Algorithm
Flynn Coleman
Almost Perfekt book cover
Almost Perfekt
David Crouch
Friction book cover
Friction
Roger Dooley
Indistractable book cover
Indistractable
Nir Eyal
The Algebra of Happiness book cover
The Algebra of Happiness
Scott Galloway
The Moment of Lift book cover
The Moment of Lift
Melinda Gates
Talking to Strangers book cover
Talking to Strangers
Malcolm Gladwell
Stories That Stick book cover
Stories That Stick
Kindra Hall
The Memo book cover
The Memo
Minda Harts
Stillness Is the Key book cover
Stillness Is the Key
Ryan Holiday
Possessed book cover
Possessed
Bruce Hood
This Is Not a T-Shirt book cover
This Is Not a T-Shirt
Bobby Hundreds
The Self-Reliant Entrepreneur book cover
The Self-Reliant Entrepreneur
John Jantsch
Company of One book cover
Company of One
Paul Jarvis
The Social Photo book cover
The Social Photo
Nathan Jurgenson
The Time Has Come book cover
The Time Has Come
Michael Kaufman
Wise Guy book cover
Wise Guy
Guy Kawasaki
The Future Is Asian book cover
The Future Is Asian
Parag Khanna
Flip the Script book cover
Flip the Script
Oren Klaff
Keep Going book cover
Keep Going
Austin Kleon
Everything is F*cked book cover
Everything is F*cked
Mark Manson
Story 10x book cover
Story 10x
Michael Margolis
More from Less book cover
More from Less
Andrew McAfee
Hacking Darwin book cover
Hacking Darwin
Jamie Metzl
Wordslut book cover
Wordslut
Amanda Montell
Digital Minimalism book cover
Digital Minimalism
Cal Newport
I Like to Watch book cover
I Like to Watch
Emily Nussbaum
How to Do Nothing book cover
How to Do Nothing
Jenny Odell
The Remix book cover
The Remix
Lindsey Pollak
Figuring book cover
Figuring
Maria Popova
Non-Bullshit Innovation book cover
Non-Bullshit Innovation
David Rowan
Civilized to Death book cover
Civilized to Death
Christopher Ryan
Excellence Wins book cover
Excellence Wins
Horst Schulze
Narrative Economics book cover
Narrative Economics
Robert J. Shiller
The Infinite Game book cover
The Infinite Game
Simon Sinek
Tools and Weapons book cover
Tools and Weapons
Brad Smith
Lifescale book cover
Lifescale
Brian Solis
It's How We Play the Game book cover
It's How We Play the Game
Ed Stack
The Jackass Whisperer book cover
The Jackass Whisperer
Scott Stratten
Coders book cover
Coders
Clive Thompson
Think. Do. Say. book cover
Think. Do. Say.
Ron Tite
The Optimist's Telescope book cover
The Optimist's Telescope
Bina Venkataraman
Semicolon book cover
Semicolon
Cecelia Watson
Good Habits, Bad Habits book cover
Good Habits, Bad Habits
Wendy Wood

Your Turn

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